The Coloright system is already in some salons in France. As an added bonus, L’Oreal says each cartridge uses 54 percent less plastic than typical at-home dye kits. The device also won’t be limited in color choices and the plan is to include “daring” colors as well, with more being added over time. Balooch says the Colorsonic was tested on over 400 people in the US and internationally, all with different hair types and lengths. Image: L’OrealĪccording to Balooch, the Colorsonic has been several years in the making - with four to five of those spent on making the oxidative formula compatible with the device itself. The Colorsonic comprises specialized bristles and a replaceable hair color cartridge. However, the process hasn’t changed a whole lot since then. While L’Oreal is currently the largest cosmetics company in the world, it got its start when the founder developed the first commercial chemical hair dye. “It’s almost been the same for over a century,” says Guive Balooch, global vice president of L’Oreal’s Technology Incubator, referring to the history of hair dye. If the Colorsonic can deliver on the promise of easy at-home hair dying, that’s a big step forward. Meanwhile, getting it done at the salon can easily end up costing hundreds of dollars. Speaking from experience, it’s a messy process that can leave you with patchy hair color and stubborn stains all over your bathroom. If you’ve never given into the urge to dye your own hair, let’s just say there’s a reason colorists exist. (Though L’Oreal says those with darker hair colors will still need to bleach beforehand the Colorsonic only handles the coloration process.) Basically, the idea behind the device is you could simply turn it on, brush it through your hair, and get perfect color. The top half has a nozzle with bristles, while the bottom half stores a cartridge containing a “precise mix of developer and formula.” The device works by dispensing the correct amount of hair color and then the bristles oscillate over 300 times a minute at a specific angle to evenly apply the color. The Colorsonic doesn’t look too far off from other hair styling gadgets. This year, the company is back with yet another invention, the Colorsonic - a device meant to make dying your hair at home a hell of a lot more convenient.
#Salon hair color machine skin
While you might not expect it, L’Oreal has been a regular at CES these past few years, launching everything from wearable UV and pH sensors to an AI-powered skin care gadget.
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